Bachelor of Business (Honours) International Business

Bachelor of Business (Hons) in International Business

Course Overview

  • 4


  • 8


  • 308


  • AL859

    CAO Course Code

Why take this course?

The world’s economy is increasingly global. As a result, demand continues to grow for individuals who understand the global context of business: from the logistics of international trade and cross-border investments to the cultural and ethical issues that are imbued in the practice of business around the world.

By studying international business in AIT, students will have the opportunity to:

  • learn about world cultures and societies, and be challenged to approach issues from different perspectives
  • gain a solid understanding of core business areas during the first two years of the programme with specific emphasis on global issues in years three and four
  • benefit from a one-semester work placement (in Ireland or abroad)
  • gain experience of an applied international consultancy project as part of their final year studies
  • increase their employability and earning potential as a result of the language element of this programme
  • experience a range of learning approaches including practical workshops, group work and team based learning (TBL) in addition to lectures and relevant guest speakers
  • take an optional study semester abroad as part of the programme
  • engage in an applied international learning or mini-Erasmus opportunity

The competencies gained as part of this programme are increasingly valuable to employers faced with the challenge of opening and integrating multiple markets and achieving cohesion and collegiality in increasingly diverse workforces. The acquisition of language skills in either French or Chinese will leave students well placed to support employers engaging in international trade. Multilingual graduates with a business qualification benefit from increased opportunities in areas including sales, marketing, operations and supply chain management. Employers have noted that the learning of a foreign language is no longer a luxury for the minority but a necessity for the majority (Ibec, 2014). It is It is an international calling card which results in increased opportunities for those who choose to embrace the challenge.

What will I experience?

You will benefit from an enthusiastic and committed team of lecturers within the faculty who are approachable and keen to assist students in achieving their individual learning goals. Many of the team have substantial international industry experience which will allow them to provide applied examples relevant to international business. A range of teaching and learning approaches will be utilised within the various stages of this programme including:

  • Lectures - designed to provide the student with the fundamental knowledge of the given module;
  • Practical Workshops - provide the student with the opportunity to apply the theory, concepts and principles in practice;
  • Group work such as discussions and group exercises - facilitate peer-supported learning, team-working and creativity;
  • Projects and case-studies - provide the student with an understanding of the practical application of theory in a cross-functional setting;
  • Flipped Classrooms - help students learn more deeply, participate actively in their learning while also learn from one another;
  • Team Based Learning - offers the opportunity to develop problem solving and interpersonal skills helping students to learn, work, interact and collaborate in teams which is essential for success in any business environment.

These approaches will be further supplemented by the use of online resources. Moodle (AIT’s Learning Management System) facilitates access to class notes, additional resources, discussion forums, sharing resources etc., as well as providing a means of communication via e-mail and notices.

Additional Information

After the recent sharp global recession and as Ireland move into recovery, skills shortages are now emerging in certain areas and occupations. Global trends and drivers of change such as changing consumption patterns and shifting power structures are shaping international markets and emerging enterprise sectors. Other core or transversal skills like languages and entrepreneurship will also underpin Ireland’s use of its talent offering as a global differentiator (National Skills Strategy, 2025).

The National Skills Bulletin (2018) highlights Ireland’s current skills shortages by occupation. These include: multilingual skills for associate professionals in ICT, sales & marketing, administrative staff in financial service, freight transport, distribution & logistics, customer service representatives and product/account managers. Foreign language and cultural awareness languages is in high demand for businesses. Languages of interest include: German, French Spanish, Italian, Portuguese and the Nordic languages.

Preliminary figures for 2018 show that goods exports were valued at €140,835 million in 2018, the highest total on record. This is an increase of €18,123 million (+15%) over 2017. The largest category of exports was Medical and pharmaceutical products. Exports of these goods accounted for a third (33%) of all exports.

Course Details

Course Duration:
4 Year
Course Commencement Date:

September 2021

CAO Course Code:
Cut Off CAO Points:
Course Award:
Bachelor of Business (Honours)
Course NFQ Level:
Level 8
Dept of Business & Management
Minimum Entry Requirements:

Leaving Certificate

Grade H5 in two subjects, plus Grade O6/H7 in four other subjects.

Two of these subjects must be mathematics and a language (English or Irish).

For the September 2021 intake, students will select either French or Chinese as their language elective. Both languages will be offered at ab-initio level with no prerequisite knowledge required.


QQI Level 5

Full award with a minimum of eight modules. Distinctions required in three modules.

Careers & Opportunities

Career Prospects

Responding to identified employer needs, this programme aims to produce a capable and competent graduate with the ability to work, operate and manage in an internationally focused business environment. In addition to core business subjects in the early semesters of the programme, modules such as International Business Negotiation, Contemporary Issues in International Business, Cultural Diversity and Employability, combine with the mandatory work placement in year three and the applied international research project in final year to leave graduates well placed to pursue a range of opportunities globally. The following list is a small sample of the future career opportunities which may be available to graduates of this programme:

  • Business Development Manager
  • Diplomat /roles within the Department of Foreign Affairs
  • Event Management
  • Global Brand Manager
  • International Finance Manager
  • International Marketing Executive
  • Investment Fund Manager
  • Logistics and Supply Chain Management
  • Management Consultant
  • Policy Officer (European Union)
  • Procurement Assistant (European Union)
  • Procurement Officer
  • Programme Officer (European Union)
  • Recruitment Consultant
  • Research Assistant (European Union)

Work Placement

Students will undertake a one-semester placement in Year 3 of the programme. This placement may be completed in a suitable organisation in Ireland or overseas.

Further Study

On completion of this programme students will be eligible to apply for a place on either the Master of Business or the MSc in Digital Marketing programme in AIT. Both of these Level 9 programmes require one year of full-time study. Alternatively, students will be eligible to apply for a range of Level 9 programmes in other colleges.

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