Bachelor of Business (Honours) Tourism and Hospitality Management

Bachelor of Business (Honours) in Tourism and Hospitality Management (add-on)

Course Overview

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  • Add-on


Why take this course?

The exciting, dynamic businesses of Tourism and Hospitality are central to Ireland’s economic recovery. This programme focuses on developing honours degree graduates with the necessary problem solving, critical thinking, and communication skills to become leaders in industry. Successful completion of this programme of study will open up a range of exciting career options for the graduate.

We are a very international department. In the last 3 years more than 150 of our students have had an experience abroad, including entering international competitions, participating in short residential field trips, long term work placement, semesters abroad and conference visits.

What will I experience?

This programme focuses the strategic level content of Tourism, Marketing, Finance and Management. It is delivered using a number of contemporary teaching strategies including lecturers, workshops, and field trips. Dialogue between lectures and learners, and between learners themselves is a central theme within each module. On this course you will learn to:

  • Apply a critical, systematic, and mature approach to problem solving within the tourism and hospitality industry;
  • Discriminate between alternative management strategies and to successfully manage change;
  • Develop your communication and social skills resulting in a self-confident, responsible and enterprising graduate.

Students will achieve the above by being able to:

  • Identify and develop strategic level solutions for a real life business problem.
  • Manage a simulated business in a competitive market place over a semester.
  • Visit and evaluate a successful indigenous tourism business and apply strategic level theories for future planning for the business.
  • Become an informed and skilled researcher.

What opportunities might it lead to?

Graduates of this programme have progressed to further study at level 9 in Business in TUS and Tourism, Hospitality, Marketing, and Strategic Management in other third level institutions. Others have found employment in careers such as hotel and leisure management, tourism destination development officers in Ireland and abroad, front office management in hotels, hotel sales and marketing, hotel conference and banqueting management, tourism event planning at local and national level, tourism information officers. Many have used their qualification to work and travel the world at the same time.

Graduates have also completed Postgraduate studies in education and qualified as secondary school teachers in Career Guidance, Business Studies and Accounting.

Assessment Information

We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods- from lectures, workshops, field trips, presentations, in class peer led discussions and seminars. Use of Moodle, the institutes’ Virtual Learning Environment is core to all modules on the programme. Effective engagement with feedback (Verbal and/or Electronic), and peer and self-assessment is expected. The course is taught by experienced lecturers with a track record of success in many sectors including the hospitality, tourism, sport and spa industries.

The programme assessment includes a cross module integrated group assessment in semester 1 accounting for all continuous assessment marks in the semester.

In semester two work is assessed by

  • Presentations
  • Group work
  • Examinations
  • Multiple-choice tests
  • Essays
  • Portfolio work
  • Peer and Self-assessment

Course Details

Course Duration:
1 Year
Course Award:
Bachelor of Business (Honours)
Course NFQ Level:
Level 8
Dept of Hospitality, Tourism & Leisure
Minimum Entry Requirements:

Bachelor of Arts in Hotel & Leisure Management.

Lecturer Testimonial

Dymphna Scanlon, Lecturer in Hospitality Management Profile Image

Dymphna Scanlon, Lecturer in Hospitality Management

"The hospitality industry is a dynamic, ever evolving industry that provides a wealth of employment opportunities around the world. Now is the right time to begin your career in this fantastic industry!"

Student Testimonial

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Lorna Kiernan, Sport Management, 2015

"Learning in AIT was so much fun, its not just about the classroom, we went on field trips, experienced real life business problems and applied theory to practice, all of which prepared me for my career in the tourism industry."

Student Testimonial

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Hospitality, Tourism and Leisure students in Beijing, 2016

"I throughly enjoyed myself on our Beijing fieldtrip. It was great to meet students from other courses and to learn about our industry in another country. I would recommend these trips to all students!"

Student Testimonial

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AIT hospitality and tourism students in Dubai

"Dubai was an incredible experience for us. It was a place we never thought we would have wanted to visit but now we have a whole new perspective for ourfuture careers! We loved seeing the different culture and learning about the history of Dubai."

Course Structure

Year 1

Term 1

  • Strategic Management 1
  • Marketing Management
  • Financial Management

Term 2

  • Strategic Management 2
  • Tourism & Regional Development
  • Event Management/ French/ Spanish/ German

Year Long

  • Business Research (dissertation)

Year 4

Core units in this year include:

  • Marketing Management
  • Strategic Management·
  • Financial Management·
  • Tourism and Regional Economic Development·
  • Business Research·
  • Event Management

In addition students are supported by a Year Tutor.

Careers & Opportunities

Career Prospects

Further Study

Students who complete this course can progress to the Master of Business Studies.

Master of Business

Master of Business

MA/PgDip in Tourism Management and Destination Leadership

Master of Arts/Post Graduate Diploma

Facility Gallery

The Department of Hospitality, Tourism and Leisure
Hospitality students in the Burj al Arab, Dubai
Hospitality students in the Burj al Arab, Dubai
Training Bar in the Hospitality Building
Training Restaurant in the Hospitality Building
Training Restaurant in the Hospitality Building
HTL Sport Management Students