Bachelor of Business (Honours) Tourism and Hospitality Management
Why take this course?
The exciting, dynamic businesses of Tourism and Hospitality are central to Ireland’s economic recovery. This programme focuses on developing honours degree graduates with the necessary problem solving, critical thinking, and communication skills to become leaders in industry. Successful completion of this programme of study will open up a range of exciting career options for the graduate.
We are a very international department. In the last 3 years more than 150 of our students have had an experience abroad, including entering international competitions, participating in short residential field trips, long term work placement, semesters abroad and conference visits.
What will I experience?
This programme focuses the strategic level content of Tourism, Marketing, Finance and Management. It is delivered using a number of contemporary teaching strategies including lecturers, workshops, and field trips. Dialogue between lectures and learners, and between learners themselves is a central theme within each module. On this course you will learn to:
- Apply a critical, systematic, and mature approach to problem solving within the tourism and hospitality industry;
- Discriminate between alternative management strategies and to successfully manage change;
- Develop your communication and social skills resulting in a self-confident, responsible and enterprising graduate.
Students will achieve the above by being able to:
- Identify and develop strategic level solutions for a real life business problem.
- Manage a simulated business in a competitive market place over a semester.
- Visit and evaluate a successful indigenous tourism business and apply strategic level theories for future planning for the business.
- Become an informed and skilled researcher.
What opportunities might it lead to?
Graduates of this programme have progressed to further study at level 9 in Business in TUS and Tourism, Hospitality, Marketing, and Strategic Management in other third level institutions. Others have found employment in careers such as hotel and leisure management, tourism destination development officers in Ireland and abroad, front office management in hotels, hotel sales and marketing, hotel conference and banqueting management, tourism event planning at local and national level, tourism information officers. Many have used their qualification to work and travel the world at the same time.
Graduates have also completed Postgraduate studies in education and qualified as secondary school teachers in Career Guidance, Business Studies and Accounting.
We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods- from lectures, workshops, field trips, presentations, in class peer led discussions and seminars. Use of Moodle, the institutes’ Virtual Learning Environment is core to all modules on the programme. Effective engagement with feedback (Verbal and/or Electronic), and peer and self-assessment is expected. The course is taught by experienced lecturers with a track record of success in many sectors including the hospitality, tourism, sport and spa industries.
The programme assessment includes a cross module integrated group assessment in semester 1 accounting for all continuous assessment marks in the semester.
In semester two work is assessed by
- Group work
- Multiple-choice tests
- Portfolio work
- Peer and Self-assessment
- Course Duration:
- 1 Year
- Course Award:
- Bachelor of Business (Honours)
- Course NFQ Level:
- Level 8
- Dept of Hospitality, Tourism & Leisure
- Minimum Entry Requirements:
Bachelor of Arts in Hotel & Leisure Management.
Dymphna Scanlon, Lecturer in Hospitality Management
"The hospitality industry is a dynamic, ever evolving industry that provides a wealth of employment opportunities around the world. Now is the right time to begin your career in this fantastic industry!"
Lorna Kiernan, Sport Management, 2015
"Learning in AIT was so much fun, its not just about the classroom, we went on field trips, experienced real life business problems and applied theory to practice, all of which prepared me for my career in the tourism industry."
Hospitality, Tourism and Leisure students in Beijing, 2016
"I throughly enjoyed myself on our Beijing fieldtrip. It was great to meet students from other courses and to learn about our industry in another country. I would recommend these trips to all students!"
AIT hospitality and tourism students in Dubai
"Dubai was an incredible experience for us. It was a place we never thought we would have wanted to visit but now we have a whole new perspective for ourfuture careers! We loved seeing the different culture and learning about the history of Dubai."
Careers & Opportunities
Students who complete this course can progress to the Master of Business Studies.
Master of Business
Master of Business
MA/PgDip in Tourism Management and Destination Leadership
Master of Arts/Post Graduate Diploma