Bachelor of Business (Honours) Digital Marketing

Why take this course?

AIT’s Faculty of Business and Hospitality is one of the most internationalised on campus, with large numbers of European and Asian students undertaking degree programmes. This brings a global focus to your learning experience. Add to this lecturers’ broad industry experience and the faculty’s extensive links with industry, commerce and the public sector, which influence and enrich all programmes.

In this episode, digital marketing lecturer Dr Aisling Keenan talks all things digital marketing, including modules, what to expect from your capstone project and exciting career prospects.

What will I experience?

Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies. Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the internet as a core promotional medium, in addition to mobile and traditional television and radio. One of the fastest growing arms of digital media is that of social media and its growing social networks.

A recent report has identified digital marketing as one of the few industries that has more jobs than qualified candidates. Following on from this the European Commission has predicted that there are 900,000 unfilled digital jobs across Europe.

This add-on honours degree will give you the competencies required for a successful digital marketing career. You will gain experience in implementing a marketing communications strategy for a business, as well as how to scheme, develop and monitor a content marketing campaign. You will plan, implement, measure and report on website analytics and PPC (paid per click) campaigns.