Bachelor of Business Sport Management

Bachelor of Business in Sport Management (add-on)

Course Overview

  • 1


  • 7


  • Add-on


Why take this course?

If you aspire to a management role in the sport, recreation and leisure industry, this add-on degree may be for you. The programme focuses on advanced business-related knowledge and skills development in key business subjects. You will have the opportunity to take further qualifications in sports coaching, fitness instruction and water safety. You will meet leaders from the industry who we invite in to talk to you. In second year, you will take a period of industrial placement. This gives you an opportunity to get experience in the area of the sports and recreation industry that most excites you. Past students have worked with NGB’s, LSP’s, local schools, sports retailing and sports event management
companies, just to mention a few.

Students in the Department of Hospitality, Tourism and Leisure are eligible to take part in annual international fieldtrips. In the last two years we have visited Italy, Spain, France, China and Dubai.

What will I experience?

You will be provided with education and training in different elements of sport management and administration, as well as an insight into the environmental factors which affect the success of a sport enterprise.

  • Opportunity to develop coaching skills;
  • Learn about the size and scope of the sport tourism industry;
  • Develop business management skills in the context of sport;
  • Learn how to build a web site and social media campaign for sport businesses;
  • Coach and organise events for youth and community groups.

Find out more about this course and our facilities by attending one of our regular open days where you can meet teaching staff and current students.

What opportunities might it lead to?

Your specialist knowledge in Sport and Recreation could lead to many

different career paths. Here are some routes our graduates have pursued:

  • Sports Coaching
  • Sports Development
  • Gym Instruction
  • Health and Fitness Promotion
  • General business in sport, recreation and leisure industry
  • Further progression into the BBS in Sport Management

Graduates have found employment in Westmeath Local Sports Partnership, Dublin GAA, Athlone Regional Sports Centre, Sports Retail and various gyms around the country and abroad.

Assessment Information

We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods- from lectures, workshops and seminars to hands on practical therapy sessions and lab exercises. The course is taught by experienced lecturers with a track record of success in many sectors including the sports, hospitality, tourism and spa industries.

How are you assessed?

We appreciate that different students have different learning styles and so we provide a range of assessment approaches to suit everybody. Here are some of the ways we assess your work:

  • Mini-projects
  • Portfolio work
  • Presentations
  • Group work
  • Live client work
  • Examinations
  • Multiple-choice tests
  • Essays

Course Details

Course Duration:
1 Year
Course Award:
Bachelor of Business
Course NFQ Level:
Level 7
Dept of Hospitality, Tourism & Leisure
Minimum Entry Requirements:

Higher Certificate in Business in Sport and Recreation or an equivalent Level 6 qualification. Please contact us to discuss your qualification.

Lecturer Testimonial

Joe Tierney Profile Image

Joe Tierney

The leisure, sport and recreation industry offers graduates a diverse, dynamic and flexible career path. The AIT Sports Management programme prepares students for an industry that is growing and exciting with employment opportunities around the globe.

Student Testimonial

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Lorna Kiernan, Sport Management, 2015

"Learning in AIT was so much fun, its not just about the classroom, we went on field trips, experienced real life business problems and applied theory to practice, all of which prepared me for my career in the tourism industry."

Student Testimonial

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AIT hospitality and tourism students in Dubai

"Dubai was an incredible experience for us. It was a place we never thought we would have wanted to visit but now we have a whole new perspective for ourfuture careers! We loved seeing the different culture and learning about the history of Dubai."

Student Testimonial

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Hospitality, Tourism and Leisure students in Beijing, 2016

"I throughly enjoyed myself on our Beijing fieldtrip. It was great to meet students from other courses and to learn about our industry in another country. I would recommend these trips to all students!"

Course Structure

Year 1

  • Sport Management
  • Coach Education
  • Sport Tourism Studies
  • Financial Management (Sports Studies)
  • Web Development for Sports Management
  • Accounting for the Sports Sector
  • Community Recreation
  • Sports Development
  • Digital Marketing for the Sports Sector.

Year 2

Students can progress to the BB Hons in Management (Sport and Tourism)

Careers & Opportunities

Career Prospects

Past students from this course have gained employment in:

  • Sport Marketing
  • Sport Management
  • Stadium and Event Management
  • Sport Retail
  • Sport Finance and Auditing
  • Youth and Club Development Roles

Work Placement

The Higher Certificate in Sport and Recreation (Years 1-2 of this pathway) contain a compulsory work placement. There are no placements during the BB Sport Management or BB Hons in Management (Sport and Tourism) phases but we encourage and facilitate relevant part time and summer positions in the industry.

Further Study

Students who complete this course can progress to the B.A. Hons Sport and Tourism Management

Bachelor of Business (Honours) in Management in Tourism and Sport (add-on)

Bachelor of Business (Honours)

Facility Gallery

The Department of Hospitality, Tourism and Leisure
Hospitality students in the Burj al Arab, Dubai
Hospitality students in the Burj al Arab, Dubai
Training Bar in the Hospitality Building
Training Restaurant in the Hospitality Building
Training Restaurant in the Hospitality Building
HTL Sport Management Students